Race with candy?

Today Letsrun.com published a pretty interesting email they received from one of the top scientists at PowerBar. Basically he said there was a study published recently by a well respected scientist in which it was concluded that for efforts under 1h (where you dont have to worry about glycogen depletion) performance is increased by simply tasting carbohydrates (aka something sweet). Phenomenologically this makes some sense. I mean think of all the times you've finshed a long ride or run, been totally drained, and had to have a coke. Almost immediately, as soon as you taste the coke and before the soda has even reached your stomach, you start feeling better. Surely the CHO has not yet been absorbed, converted to glycogen, and is replenishing your muscles while it is still in your mouth. Anyway, pretty interesting stuff.